The protagonist's father was a successful and revered animal-show host akin to Marlin Perkins's Mutual of Omaha's Wild Kingdom. When he died his stoner son and his sidekick Fred Wolf (Covert) take over the production of the program. However, their television affiliate develops concerns over the sliding ratings and the slipshod nature of the show's production under the new regime (they showed films of burning protesters and a cast member being brutally attacked by a shark).